Business Summary
IndoorDIRECT is a dynamic digital out-of-home media network that reaches fast food and casual dining customers. We effectively place two to four 42 inch plasma screens in restaurant dining rooms, which show original content and advertising with the opportunity for customer interaction via cell phones. A third screen, the Promotional Board, is placed at the point of purchase and promotes the restaurant’s featured items. Our non-intrusive installation allows restaurants to enhance customers dining experience while increasing same store sales. For advertisers, it provides a unique opportunity to reach the fast-food and casual dining customer directly. Presently, our restaurant partners are Arby’s, Denny’s Hardee’s, Wendy’s, CiCi’s Pizza, Sizzler and Wienerschnitzel restaurants across the United States.
IndoorDIRECT content includes one to three minute original video clips that cover a broad range including entertainment, sports, news and music. In addition to original content, television networks such as CBS and Women’s Entertainment (WE) supplement our original content with network programming. IndoorDIRECT screens provide advertisers with the ability to integrate content with call to action ad response systems providing a more robust direct advertising program.
